Tag: SXSW

Digital Trends’ “Tech for [Change]” Campaign Took Center Stage During SXSW

Digital Trends’ “Tech for [Change]” Campaign Took Center Stage During SXSW

“We love technology, and we know that the conversation about data ethics isn’t a binary one,” says Mulqueen. “It’s not ‘should we or shouldn’t we’ use consumer information. In fact, consumers increasingly expect us to use data to make their lives easier and to save them time. The problem is, most consumers aren’t aware of how data is being used, which makes them less vigilant when it comes to bad actors,” Mulqueen continues.

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These Were The Best Experiential Retail Activations During SXSW

These Were The Best Experiential Retail Activations During SXSW

As I write this, I’m on a flight back home to Portland from a taco-filled adventure during Austin’s South by Southwest, the annual film and music festival turned media and tech-haven. As memorable as the southern fried chicken tacos and Torchy’s queso were, the retail marketer in me couldn’t help but ogle the unexpected retail activations in unlikely places. From August Home’s smart lock…

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