At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands are spending 40 percent of their…
![Brands Paid Hefty Prices To Send Micro-Influencers Dancing In The Desert At Coachella](https://tinamulqueen.com/wp-content/uploads/2019/11/marvin-meyer-IB5bld_weak-unsplash-1-770x433.jpg)