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Don’t Let Your Sustainability Efforts Stop After Earth Day: Use These 5 Tips to Build Long-Lasting Green Initiatives

Don’t Let Your Sustainability Efforts Stop After Earth Day: Use These 5 Tips to Build Long-Lasting Green Initiatives

Too often, brands virtue-signal their corporate social responsibility initiatives in the form of short-lived sustainability or DEI campaigns. Here’s a blueprint for how brands can incorporate ESG into their value systems in order to authentically support sustainability year-round. See the original article in Entrepreneur.

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How Advancements in Neurotechnology Will Indelibly Change Marketing (and Society)

How Advancements in Neurotechnology Will Indelibly Change Marketing (and Society)

In Battle for Your Brain, Duke University reseracher and bioethicist Dr. Nita Farahany explores the new frontier of thought privacy, and why fighting for this freedom should be at the top of our political agenda. In this piece for Grit Daily, Mulqueen interviews Dr. Farahany about the advancements in neurotechnology that have brought us to this crossroads, and where we’re…

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Netflix Makes Too Many Bad Shows (Quantity is Not Better Than Quality)

Netflix Makes Too Many Bad Shows (Quantity is Not Better Than Quality)

Entertainment consumers have an overwhelming number of options on streaming platforms like Netflix, Hulu and Amazon Prime. Meanwhile, younger consumers have shifted much of their entertainment consumption toward TikTok. In The Street, Tina Mulqueen weighs in on the struggles with the current streaming environment, including Netflix’s prolific portfolio of unscripted content.

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Global Creative Innovation Agency, Lively Worldwide, to Merge with US-Based Kindred PR

Global Creative Innovation Agency, Lively Worldwide, to Merge with US-Based Kindred PR

Kindred PR, the award-winning digital strategy firm founded by Tina Mulqueen, merged with global creative agency Lively Worldwide in July, 2023. The merger allowed both firms to expand their regional expertise and service offerings. The combined company is focused on developing owned media ecosystems for the world’s largest brands that activate brand-cosumer relationships with creative touchpoints. For more on the…

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How ChatGPT Can Be Used in the Information War

How ChatGPT Can Be Used in the Information War

Seemingly overnight, platforms that earned money through monetizing user attention became the primary brokers of our news. The safeguards that we had established in traditional journalism disappeared, and the new model came with an inherent conflict of interest. Since user attention was a commodity, the headlines that garnered attention were rewarded. The new structure favored sensational and provocative headlines over…

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