Too often, brands virtue-signal their corporate social responsibility initiatives in the form of short-lived sustainability or DEI campaigns. Here’s a blueprint for how brands can incorporate ESG into their value systems in order to authentically support sustainability year-round. See the original article in Entrepreneur.
In Battle for Your Brain, Duke University reseracher and bioethicist Dr. Nita Farahany explores the new frontier of thought privacy, and why fighting for this freedom should be at the top of our political agenda. In this piece for Grit Daily, Mulqueen interviews Dr. Farahany about the advancements in neurotechnology that have brought us to this crossroads, and where we’re…
The 30 most powerful brands control 10% of the world’s ad spend. How might our digital marketing landscape evolve for the better if those brands were intentional with their budgets? That’s what Tina Mulqueen unpacks in her latest article for The Drum.
Now is the time to evolve the paradigm created by our ad-supported internet. See the original article in Grit Daily.
Seemingly overnight, platforms that earned money through monetizing user attention became the primary brokers of our news. The safeguards that we had established in traditional journalism disappeared, and the new model came with an inherent conflict of interest. Since user attention was a commodity, the headlines that garnered attention were rewarded. The new structure favored sensational and provocative headlines over…
Brands need to understand how mood-based ad-targeting impacts consumers. Read more on Entrepreneur.