While headlines continue to lament a retail apocalypse in light of recent high profile closures, it’s important to keep in mind that physical retail hasn’t lost its market dominance. E-commerce growth has slowed steadily over the past few years, while brick-and-mortar still has a $20 trillion lead over e-commerce. But that doesn’t tell the full story, either. Rather than looking at the retail climate…
As I write this, I’m on a flight back home to Portland from a taco-filled adventure during Austin’s South by Southwest, the annual film and music festival turned media and tech-haven. As memorable as the southern fried chicken tacos and Torchy’s queso were, the retail marketer in me couldn’t help but ogle the unexpected retail activations in unlikely places. From August Home’s smart lock…