About Tina Mulqueen

Sustainable Marketing Speaker
Author & Entrepreneur
Lauded as one of the top communications professionals by INC Magazine, and seen in such media outlets as Forbes, Entrepreneur, Huffington Post and Adweek, Tina Mulqueen is the founder of Kindred PR and a premier thought leader in sustainable marketing.

In the wake of the Cambridge Analytica scandal, and new data that illuminates the pervasive nature and negative impacts of screen time, brands and consumers alike are pointing fingers at Facebook for its ability to monetize attention, perpetuate fake news, and facilitate a disconnection from the present.

Organizations like the Center for Humane Technology are bringing awareness to these issues. Even Google and Apple, with their digital wellbeing and screen time initiatives, respectively, are addressing the need for individuals to take back control of their attention.

As gatekeepers, marketers have a unique responsibility to change the digital landscape for the better - using knowledge of consumer behavior to empower consumers and save them time rather than manipulating and monopolizing their attention. Sustainable marketing focuses on moving away from the monetization of user attention, and toward fostering choice, value and authentic relationships between brands and consumers.

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Mulqueen's writing has been widely published from sources like Forbes, Huffington Post, Thrive Global, Elite Daily, and Today.

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