Named twice a "top woman in media" by Admonsters and Folio: and lauded one of the top young communications professionals by INC Magazine, Tina Mulqueen is the founder of the award-winning digital strategy agency, Kindred Marketing Company. She's also an adjunct professor of strategic communications at WSU-Vancouver and a thought leader in human-centered digital media strategy, especially fostering intentional relationships between brands and culture. Mulqueen developed a niche in digital media, and has worked with global brands to harness the online ecosystem to create impactful cultural moments. Starting her career in the early days of Twitter, she worked with Vanity Fair and CBS on social media strategy to leverage their tentpole events like the Academy Awards, the Emmys, the Billboard Music Awards and more. As the former CMO of Grey Cloak Technologies, she worked to educate the market on rampant digital advertising fraud and she began writing about the cultural impacts of the ad-supported internet in 2016. She now lectures and conducts workshops around the world, including in the United States, Europe and Asia on brand strategy in light of consumer and environmental changes, especially in response to emerging technologies like generative AI and data privacy regulation.