Too often, brands virtue-signal their corporate social responsibility initiatives in the form of short-lived sustainability or DEI campaigns. Here’s a blueprint for how brands can incorporate ESG into their value systems in order to authentically support sustainability year-round. See the original article in Entrepreneur.
The 30 most powerful brands control 10% of the world’s ad spend. How might our digital marketing landscape evolve for the better if those brands were intentional with their budgets? That’s what Tina Mulqueen unpacks in her latest article for The Drum.