Tag: privacy

How Advancements in Neurotechnology Will Indelibly Change Marketing (and Society)

How Advancements in Neurotechnology Will Indelibly Change Marketing (and Society)

In Battle for Your Brain, Duke University reseracher and bioethicist Dr. Nita Farahany explores the new frontier of thought privacy, and why fighting for this freedom should be at the top of our political agenda. In this piece for Grit Daily, Mulqueen interviews Dr. Farahany about the advancements in neurotechnology that have brought us to this crossroads, and where we’re…

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Digital Trends’ “Tech for [Change]” Campaign Took Center Stage During SXSW

Digital Trends’ “Tech for [Change]” Campaign Took Center Stage During SXSW

“We love technology, and we know that the conversation about data ethics isn’t a binary one,” says Mulqueen. “It’s not ‘should we or shouldn’t we’ use consumer information. In fact, consumers increasingly expect us to use data to make their lives easier and to save them time. The problem is, most consumers aren’t aware of how data is being used, which makes them less vigilant when it comes to bad actors,” Mulqueen continues.

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