Seemingly overnight, platforms that earned money through monetizing user attention became the primary brokers of our news. The safeguards that we had established in traditional journalism disappeared, and the new model came with an inherent conflict of interest. Since user attention was a commodity, the headlines that garnered attention were rewarded. The new structure favored sensational and provocative headlines over…
Brands need to understand how mood-based ad-targeting impacts consumers. Read more on Entrepreneur.