“We love technology, and we know that the conversation about data ethics isn’t a binary one,” says Mulqueen. “It’s not ‘should we or shouldn’t we’ use consumer information. In fact, consumers increasingly expect us to use data to make their lives easier and to save them time. The problem is, most consumers aren’t aware of how data is being used, which makes them less vigilant when it comes to bad actors,” Mulqueen continues.