The 30 most powerful brands control 10% of the world’s ad spend. How might our digital marketing landscape evolve for the better if those brands were intentional with their budgets? That’s what Tina Mulqueen unpacks in her latest article for The Drum.
Our digital marketing ecosystem is a mess. Fortunately, younger cohorts of consumers are attuned to the problems of our ad-supported internet, especially in light of emerging technologies like generative AI. In this article, by Jia Wertz at Forbes, Mulqueen’s students at WSUV weigh in on the future of the digital marketing landscape.
Entertainment consumers have an overwhelming number of options on streaming platforms like Netflix, Hulu and Amazon Prime. Meanwhile, younger consumers have shifted much of their entertainment consumption toward TikTok. In The Street, Tina Mulqueen weighs in on the struggles with the current streaming environment, including Netflix’s prolific portfolio of unscripted content.