Marketing

This workshop explores considerations of the data landscape in the aftermath of GDPR and other data privacy legislation. Specifically, this course covers how digital marketers can balance compliance with personalized targeting and innovation. Beginning with customer journey mapping and exploring the full funnel of customer acquisition – from awareness to loyalty – this course identifies best practices for global brands.…

This workshop explores the current uses of neurotechnology in the field of marketing, including both emerging technologies and ethical considerations for global brands. Thanks to neurotechnology, we're on the precipice of understanding consumer sentiment and motivations in new and unprecedented ways. While these technologies are exciting, they also pose risks to data privacy. We explore both the possibility and risks for brand marketers that want to get ahead in an emerging field.

This workshop explores the possible use cases for generative AI in digital marketing departments. OpenAI’s ChatGPT and Google’s Bard are evolving how business is done across virtually every industry. Digital marketing is particularly susceptible to the impacts of generative AI. We uncover how communications and digital marketing departments are deploying generative AI effectively, and collaborate on creative innovation made possible…

Influencer marketing is capturing increasing advertising budgets in 2023. As data privacy regulation makes it tougher to target audiences outside of the walled data gardens of Meta and Google, influencer marketing continues to have niche targeting appeal. Executing effective influencer marketing campaigns, however, is not a matter of “build it and they will come.” From defining brand goals to identifying…