The Power of Brands to Impact Civics

Our ad-supported internet has created incentives that are misaligned with human-flourishing.

From social media algorithms that prefer fear-mongering to thoughtful dialogue, to tech addiction and significant impacts to mental health, the idea that ads run our content and media landscape has created detrimental social problems.

The world’s 30 most powerful brands contribute roughly 10% of global advertising spend. What would happen if our largest brands were intentional about their spending?

This keynote explores the problems with our ad-supported internet, and how brands can help evolve our media ecosystem toward a more civil society.

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