When we think about how brands impact culture, we often think about the brand creative that enters our cultural zeitgeist.
In this keynote, we explore why this outward-looking paradigm is backwards, and why brands need to look inside their own walls in order to indelibly move culture forward.
Exploring themes from ESG and DEI to culture-defining creative, this talk looks at how and why to invest in company culture in order to impact our broader world.