Staff writers will understand how to engage their niche audience and strengthen and leverage their digital footprint through social media, content marketing, public relations and thought leadership.
Exploring the implications of the blockchain on retail marketing, including the future of loyalty programs, co-marketing, customer service, and supply chain topics.
Strategies and Techniques for Public Relations
For marketers, the promise of the internet has been pinpoint ad targeting. Leveraging ever more granular consumer data has allowed marketers to target consumers in highly personalized ways. What's more, digital marketers finally felt that they could prove ROI on their marketing endeavors, since technology allowed them to track customers through point of sale. But when you dig into our…