FUTR Asia Keynote | Data and ESG: How a people-centered ad approach can strengthen relationships with consumers
For marketers, the promise of the internet has been pinpoint ad targeting. Leveraging ever more granular consumer data has allowed marketers to target consumers in highly personalized ways. What's more, digital marketers finally felt that they could prove ROI on their marketing endeavors, since technology allowed them to track customers through point of sale. But when you dig into our…
