Influencer marketing is capturing increasing advertising budgets in 2023. As data privacy regulation makes it tougher to target audiences outside of the walled data gardens of Meta and Google, influencer marketing continues to have niche targeting appeal. Executing effective influencer marketing campaigns, however, is not a matter of “build it and they will come.” From defining brand goals to identifying ideal influencer partners and tracking progress, this workshop empowers brand leaders to build comprehensive and effective influencer marketing strategies that incorporate best affiliate marketing practices, as well.