While the pro-creator Twitch competitor touts an attractive rev share, it has a long road to ensuring brand safety. In this article, Digiday’s Alexander Lee interviews Tina Mulqueen on reputation considerations for advertisers. Read the article on Digiday.
Too often, brands virtue-signal their corporate social responsibility initiatives in the form of short-lived sustainability or DEI campaigns. Here’s a blueprint for how brands can incorporate ESG into their value systems in order to authentically support sustainability year-round. See the original article in Entrepreneur.
In Battle for Your Brain, Duke University reseracher and bioethicist Dr. Nita Farahany explores the new frontier of thought privacy, and why fighting for this freedom should be at the top of our political agenda. In this piece for Grit Daily, Mulqueen interviews Dr. Farahany about the advancements in neurotechnology that have brought us to this crossroads, and where we’re…
The 30 most powerful brands control 10% of the world’s ad spend. How might our digital marketing landscape evolve for the better if those brands were intentional with their budgets? That’s what Tina Mulqueen unpacks in her latest article for The Drum.
Our digital marketing ecosystem is a mess. Fortunately, younger cohorts of consumers are attuned to the problems of our ad-supported internet, especially in light of emerging technologies like generative AI. In this article, by Jia Wertz at Forbes, Mulqueen’s students at WSUV weigh in on the future of the digital marketing landscape.
Entertainment consumers have an overwhelming number of options on streaming platforms like Netflix, Hulu and Amazon Prime. Meanwhile, younger consumers have shifted much of their entertainment consumption toward TikTok. In The Street, Tina Mulqueen weighs in on the struggles with the current streaming environment, including Netflix’s prolific portfolio of unscripted content.
Kindred PR, the award-winning digital strategy firm founded by Tina Mulqueen, merged with global creative agency Lively Worldwide in July, 2023. The merger allowed both firms to expand their regional expertise and service offerings. The combined company is focused on developing owned media ecosystems for the world’s largest brands that activate brand-cosumer relationships with creative touchpoints. For more on the…
Now is the time to evolve the paradigm created by our ad-supported internet. See the original article in Grit Daily.
Seemingly overnight, platforms that earned money through monetizing user attention became the primary brokers of our news. The safeguards that we had established in traditional journalism disappeared, and the new model came with an inherent conflict of interest. Since user attention was a commodity, the headlines that garnered attention were rewarded. The new structure favored sensational and provocative headlines over…