BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Tina Mulqueen - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Tina Mulqueen
X-ORIGINAL-URL:https://tinamulqueen.com
X-WR-CALDESC:Events for Tina Mulqueen
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20170101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20231101T080000
DTEND;TZID=UTC:20231102T170000
DTSTAMP:20260515T173044
CREATED:20230810T194013Z
LAST-MODIFIED:20230810T194118Z
UID:1732-1698825600-1698944400@tinamulqueen.com
SUMMARY:FUTR Asia Keynote | Data and ESG: How a people-centered ad approach can strengthen relationships with consumers
DESCRIPTION:For marketers\, the promise of the internet has been pinpoint ad targeting. Leveraging ever more granular consumer data has allowed marketers to target consumers in highly personalized ways. What’s more\, digital marketers finally felt that they could prove ROI on their marketing endeavors\, since technology allowed them to track customers through point of sale. \nBut when you dig into our ad-supported internet the reality falls short of the promise. Thanks to a murky ecosystem and easily manipulable analytics\, ad fraud continues to capture the bulk of digital ad dollars. Not to mention consumer ad fatigue\, the rise of ad blockers\, and evolving consumer data privacy legislation. \nOur digital advertising ecosystem is ripe for a change that will benefit brands and consumers alike. This keynote explores how building direct relationships with consumers in owned media channels can help brands make better decisions with their ad budgets while strengthening their relationships with consumers and society.
URL:https://tinamulqueen.com/event/futr-asia-keynote-data-and-esg-how-a-people-centered-ad-approach-can-strengthen-relationships-with-consumers/
CATEGORIES:Keynote,Workshops
ATTACH;FMTTYPE=image/jpeg:https://tinamulqueen.com/wp-content/uploads/2023/08/44F3AC36-6DA2-4E4F-9C6D-DBB1E7EA9DD2.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230608
DTEND;VALUE=DATE:20230609
DTSTAMP:20260515T173044
CREATED:20221215T234012Z
LAST-MODIFIED:20230401T200315Z
UID:1082-1686182400-1686268799@tinamulqueen.com
SUMMARY:eTail Asia Keynote - June 8\, 2023
DESCRIPTION:One of the longest running global retail conference franchises\, eTail has helped retail leaders improve their business performance for over twenty years. Through a combination of case studies\, educational sessions and intentional networking\, the event has served more than 20\,000 retail leaders around the world. \nJoin Tina Mulqueen at eTail Asia 2023 for a keynote presentation. \n“Data and ESG: how a people-centered ad approach can strengthen your relationships with consumers”\n\nIn this talk\, Mulqueen explores how to merge a retailer’s ESG and advertising initiatives. She’ll cover how this strategic alignment strengthens societal outcomes and relationships with consumers\, especially as Gen Z emerges as a critical consumer cohort.
URL:https://tinamulqueen.com/event/etail-asia-2023/
LOCATION:Equarius Hotel\, Singapore
CATEGORIES:Keynote
ATTACH;FMTTYPE=image/jpeg:https://tinamulqueen.com/wp-content/uploads/2022/12/AdobeStock_269096133-scaled.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180514
DTEND;VALUE=DATE:20180515
DTSTAMP:20260515T173044
CREATED:20230401T023709Z
LAST-MODIFIED:20230401T023839Z
UID:1500-1526256000-1526342399@tinamulqueen.com
SUMMARY:IoT World Summit Keynote: A Blueprint for Humane Design
DESCRIPTION:Exploring the current state of innovation\, how we got here\, and how we can wield emerging technologies like AI as a tool for a human-centered future.
URL:https://tinamulqueen.com/event/iot-world-summit-keynote-a-blueprint-for-humane-design/
CATEGORIES:Keynote
ATTACH;FMTTYPE=image/png:https://tinamulqueen.com/wp-content/uploads/2023/04/Were-taking-a-break.-2.png
END:VEVENT
END:VCALENDAR