Author page: Kamal

Global Creative Innovation Agency, Lively Worldwide, to Merge with US-Based Kindred PR

Global Creative Innovation Agency, Lively Worldwide, to Merge with US-Based Kindred PR

Kindred PR, the award-winning digital strategy firm founded by Tina Mulqueen, merged with global creative agency Lively Worldwide in July, 2023. The merger allowed both firms to expand their regional expertise and service offerings. The combined company is focused on developing owned media ecosystems for the world’s largest brands that activate brand-cosumer relationships with creative touchpoints. For more on the…

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How ChatGPT Can Be Used in the Information War

How ChatGPT Can Be Used in the Information War

Seemingly overnight, platforms that earned money through monetizing user attention became the primary brokers of our news. The safeguards that we had established in traditional journalism disappeared, and the new model came with an inherent conflict of interest. Since user attention was a commodity, the headlines that garnered attention were rewarded. The new structure favored sensational and provocative headlines over…

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