The 30 most powerful brands control 10% of the world’s ad spend. How might our digital marketing landscape evolve for the better if those brands were intentional with their budgets? That’s what Tina Mulqueen unpacks in her latest article for The Drum.
Our digital marketing ecosystem is a mess. Fortunately, younger cohorts of consumers are attuned to the problems of our ad-supported internet, especially in light of emerging technologies like generative AI. In this article, by Jia Wertz at Forbes, Mulqueen’s students at WSUV weigh in on the future of the digital marketing landscape.
Kindred PR, the award-winning digital strategy firm founded by Tina Mulqueen, merged with global creative agency Lively Worldwide in July, 2023. The merger allowed both firms to expand their regional expertise and service offerings. The combined company is focused on developing owned media ecosystems for the world’s largest brands that activate brand-cosumer relationships with creative touchpoints. For more on the…
At Coachella, 250,000 music lovers descended upon the California desert, bringing $704 million in economic activity throughout the week. Brands and influencers abounded, with over 4 million hashtags emanating from the world’s most Instagrammed festival. But many brands took a different approach to influencers this year. By now, 78 percent of Millennials dislike or are indifferent to celebrity influencer endorsements. As such, brands are spending 40 percent of their…