“We love technology, and we know that the conversation about data ethics isn’t a binary one,” says Mulqueen. “It’s not ‘should we or shouldn’t we’ use consumer information. In fact, consumers increasingly expect us to use data to make their lives easier and to save them time. The problem is, most consumers aren’t aware of how data is being used, which makes them less vigilant when it comes to bad actors,” Mulqueen continues.
The influencer engagement campaign was set up by Kindred PR, who understands that in order to attract influencers, you have to provide value.
“Invite your customers to iterate on your messaging and actually incorporate their suggestions,” Tina Mulqueen, CEO of Kindred PR, told me. “In doing so, you show your investment to your consumer and foster a group of brand ambassadors who have a stake in your success.”